Your website is modern, ergonomic and aesthetic, but unfortunately no one can find it! One option would be to opt for paid advertising, which could be quite expensive and sometimes inefficient. Another alternative is at your fingertips: use SEO techniques to optimize your website for search engines. SEO techniques that are mainly based on choosing a list of keywords …
How to find the right keywords for your business? What are the most effective keyword research tools? We show you how to build a relevant keyword strategy from A to Z.
What does the keyword mean?
Today, a company that wants to win must optimize its online presence, especially by betting on carefully selected keywords.
The SEO strategy of any online platform must be based on the queries of Internet users that bring the most qualified traffic.
Hence the fact that they are trying to find the least competitive and most sought-after expressions in an appropriate way. These word ideas are the key words on which your SEO strategy will be built.
Establishing and developing a keyword list allows your company to work on its Google positioning in relation to the competition, to do targeted semantic research and audits, to work on the right keywords to increase traffic…
Whether primary or secondary, the keyword must be:
- be directly or indirectly related to the topic of your website;
- Be used frequently by your target;
- Be as uncompetitive as possible;
- They are likely to have a high conversion rate;
- To be affordable.
The importance of keywords
Establishing a link between what Internet users search for on the Internet and the content of your website, keywords are closely related to the specifics of your products, your services, your industry, the delivery of your company and especially robots. Crawling Google.
Indeed, most of your keyword selection work is based on what Crawlers Google during their various paragraphs on your website.
In this context, your keyword list will determine the type of your future traffic! With this in mind, the choice of this list must be in perfect accordance with the needs of your target clientele.
One of the primary goals of choosing the right keyword combination is to attract the audience of the users you are targeting.
Therefore, in order not to waste time and money, as a business leader or marketing manager you need to fully understand the habits of your customers, their desires and needs. This will define your keyword list accurately, relevantly and completely in line with your goal expectations.
The result will be a page that will attract a qualified audience and achieve more conversions!
What are the different steps to generating the right keyword list?
You need to follow a certain methodological approach that the digital agency also summarizes in 6 steps:
This first choice will determine the direction of your company’s marketing and sales strategy.
Brainstorming and finding additional information
To complete your list, inspiration should come from several sources of information:
- personal experience
- Colleagues through Brainstorming sessions
- Dictionary of synonyms
- Different keyword variations (male, female, last year, etc.)
- Words of the same family
Go to the competition analysis
You must type the word you selected in the Google search bar.
The top 3 positions in search results will reveal your competitors, those who dominate this niche and those who have managed to choose the right keyword list.
Take inspiration from their content and complete yours.
Google Suggest & Related Searches
You can complete the search using Google Suggest.
Also keep in mind that related Google searches at the bottom of the first page will give you a lot of new ideas.
Keyword and public response tool
Free but effective SEO tools in creating keyword lists based on new ideas.
Social network analysis
On social networks such as Facebook, Twitter and others, users ask questions about your keyword. Get the information you need!
Which tool to choose for relevant keyword research?
Whatever your field of activity, thanks to our selection of online tools, you will discover new possibilities through keyword suggestions and keyword variations of unsurpassed relevance.
We no longer present this tool whose interface is very simple, but quite efficient. To do this, you just have to press the “magic trick”, do the “start work” and voila!
When a search is started, it no longer stops generating terms and derivatives of your keywords. Stop it whenever you want!
ANSWER THE PUBLIC
A free and popular tool, “ANSWER THE PUBLIC”, suggests what Internet users are really looking for, what they want to know and what they want.
You’ll get your keyword list in the form of fairly understandable lexical beams.
The graphic illustration can be exported wherever you want via the “Export csv” button.
Being the most popular tool on the market, UBERSUGGEST has a pretty handy interface. Choose your starting term and run a search in the topic of your choice.
Remember to select a language before pressing the “suggest” button.
In the upper right corner, click the “Download All” button and generate your Excel file with an exhaustive list of keywords that are very useful for your topic.
about the author
Abdellatif Sabrine: Digital communication consultant since 2018, member of the Online Vip Consulting team. I am a sports fan and my lifelong companion: my dog “Rex!