E-commerce is turning into more and more necessary for companies

Online sales on Belgian sites grew by 33% in 2021. 150 million transactions made last year brought in 11.7 billion euros.

Without offending Paul Magnett, the Belgian consumer is introduced to e-commerce. In one year, sales of Belgian online stores jumped by 33% reach 11.7 billion euros in 2021. The number of visits to outlets is progressing even more significantly. In 2021, more than 150 million transactions were recorded, 39% more than in the previous year and 2.5 times more than in 2017 (60 million).

8,500 th most common

shops

In 2021, 8,500 additional online stores were opened, bringing the total to 56,642 outlets.

These figures come from the 6th edition of the SafeShops.be e-commerce barometer, the Belgian e-commerce association. Whose main interest is rely on data from online retailers, not consumers, through transactions specified by the payment service provider.

Online sales have become a necessity and retailers understand that. In 2021, another 8,500 online stores were opened, bringing the total to 56,642 points of sale (+ 17.5%). Quite logically, these are essentially micro or small enterprises (less than 100,000 or less than a million euros in revenue).



“With the covid pandemic, we’ve got 5 years in the evolution of online commerce.”

Say hello to Dekocker

Executive Director of SafeShops

This is quite far from the 65% jump recorded in 2020. but this was affected by the closures imposed by the health crisis. “With the covid pandemic, we’ve got 5 years in the evolution of online commerce,” sums up Greet Dekocker, CEO of SafeShops.

Every fifth purchase from abroad

Belgium is a country of small and medium enterprises, and this is reflected in e-commerce. 1,455 medium and large stores (turnover of more than one million and more than 10 million euros), which represent only 2.6% of the total, make up 84% of the volume of transactions (9.8 billion euros). But The growth of e-commerce applies to all types company.

“These results are extraordinary, but they reflect only a part of the evolution since then the barometer does not take into account the sales of Belgian companies using markets major platforms (bol.com, Amazon, etc.), Greet Dekocker points out.

If a Belgian is not willing to shop abroad, our neighbors also come to hunt in Belgian locations. In 2021, purchases from abroad accounted for 21% of the volume transactions. A share that marks a restart after the 2020 break (15%) but that does not reach the 2019 effect (25%). French (38%), Dutch (37.5%) and, to a lesser extent, Germans (11%) shop in Belgian online stores.

Customers mostly pay for their purchases with a debit card (72.9%), mostly up to Bancontact (61.1%), which records this for the first times, the number of mobile payments exceeds the number of card payments. Pay attention to the emergence of online payments with electronic meal vouchers or eco-checks and deferred payments, which is a common practice in the Netherlands.

37%

Services accounted for only 37% of the volume of transactions in 2021, while before the crisis we were higher than 45-55.

E-commerce is becoming more mature. The supply is improving, which attracts the barge. “Major players generate between 25% and 30% of their online traffic,” and the market average is about 20%, ‚ÄĚsays Greet Dekocker.

The phasing out of the restrictions associated with Covid-19 suggests, she said, a further growth in 2022. “Services accounted for only 37% of the volume of transactions in 2021, up from 45-55 before the crisis. This year’s recovery in travel should spur further growth.”

Summary

  • In 2021, sales of Belgian online stores increased jumped 33% reach 11.7 billion euros.
  • According to the SafeShops.be e-commerce barometer, Another 8,500 online stores have been opened, bringing the total to 56,642 points of sale (+ 17.5%).
  • The purchases from abroad represent 21% of the total volume, compared to 15% in 2020 and 25% in 2019.
  • The phasing out of the restrictions associated with Covid-19 suggests a further growth in 2022.

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