iGraal, Poulpeo … Can you actually save via cashback websites?

Behind her screen, the 40-year-old checks as soon as she buys online whether her iGraal extension is activated, whether on the Fnac, Carrefour or Booking websites. Because this company “cash-back”, the champion of the French market, really promises to be credited with a certain percentage of its costs when buying on partner sites.

Cheat? No chance. From 20 euros in her online kitten, Aurélie Pignon will be able to turn them into real money in her bank account, which she has already done on several occasions. Honestly, when my brother told me that, I couldn’t believe it. It was too good to be true! “Says this mother.

We have trouble making people understand how we work “François Despruniée, Marketing Director of iGraal, told AFP the market in France is much less educated than in the Anglo-Saxon countries where the concept originated.

Refund companies such as iGraal, Poulpeo or eBuyClub work for retailer websites as business contributors. Thanks to the promised attractive return on investment, ” we will help increase their clientele and sales “, Explains Mr. Despruniée,” In return, stores pay us a commission, which we share with our customers. “.

Are we modest?

The system is far from new – iGraal was launched in 2006, eBuyClub in 1999 – but with the drastic rise in food or energy prices since the start of the war in Ukraine, it is experiencing a revival of interest.

In recent months, we have seen huge growth. confirms Jean-Paul Yildiz of eBuyClub, which has doubled the number of registered users – 4.4 million – and purchase flows since the beginning of the year.

Inflation unfortunately strengthens the positioning of money back sites like us “Notes, because” The French are looking for easy good jobs to reduce the bill “And a refund, which on average reimburses 5 to 7% of its costs to the user, allows, he said, to.” cancel or reduce »Inflation of about 5%.

This is, among other things, one of the ways to limit the erosion of purchasing power “, Confirms Olivier Gayraud, from the CLCV consumer association. but ” apart from exceptional purchases, such as large household appliances, these are rather modest amounts “, Nuances. Indeed, the user will save an average of 120 euros each year, says iGraal, about 200 euros boasts eBuyClub.

These small sums should not diminish consumers’ desire for comparison “with other sellers without” refund “Sometimes more interesting to him, warns Mr. Gayraud,” nor does it encourage him to consume more than he needs “.

“Smart customers and moms”

Opinion shared by researcher Régine Vanheems, for whom the refund represents “ the symbolic value for the consumer is really greater than the discount coupon ” – also ” binding in terms of dates and brands for the buyer who wants freedom “- thanks to that” cold hard currency “.

However, he considers it insufficient to compensate for the inflation that affects the most exposed households, especially since they rarely use it, due to lack of time.

Bargain hunters often don’t need it for their budget, but use it to project themselves as a smart shopper “, She deciphers.

these ” smart customers », EBuyClub knows them well: the population of« connected urban youth “, Are not interested in mass distribution offers, but who activate their” refund »For travel, electronic or ready-to-wear equipment. Although ” Mom “In trouble like Aurélie Pignon still makes up the majority of the clientele.

But it still exists quite a huge potential recruitment, ie refund “Intervention according to Mr. Yildizu accounted for only 1-1.5% of total purchases – physical and online – in France, compared to 3% in the United States.

The next step, therefore: expand your cashback offer in stores, where internet banks are increasingly positioning themselves – serious competitors to specialized sites.

Leave a Comment