“Timsoft, a significant participant within the digital transformation of firms”

Interview with Carlos Navarro – CEO of Timsoft.

A major player in the digital transformation of companies, Timsoft is an ecosystem of companies. Can you popularize your services for our readers, what do they consist of?

We offer a full range of services in the integration of business IT solutions, data integration, digital development – in order to create a good experience of using management systems for companies and their customers.

Over the years, we have evolved and matured by adapting to different ideas and different needs around IT. ERP as one of the main axes of initial development, evolution has meant that today we have to devote more effort to different solutions and technologies that will complete the response to the needs of companies in different sectors – banking, insurance, industry, distribution, retail. , services… –

Digital development has taken an important place in our response to the company’s challenges because it allows us to increase greater interaction with the company’s ecosystem: its customers, principals, suppliers, etc.

The digital transformation of companies means, on the one hand, supporting companies to structure themselves at the level of their IT ecosystem and information management, and on the other hand, working from there on how to capitalize on that information. company.

Today, all companies need support because the technology has advanced a lot and it is increasingly difficult to make a choice and choose the right technology that we need to develop as a company.

Our approachOne-stop-shop* ”, Aims to structure our support in the long run. A customer who will address their digital transformation needs will not be able to attack everything at once – they will have to evolve little by little to optimize their digital environment, and for that they need the support of one service provider capable of providing all digital solutions and functionalities. .

This has led us to collaborate with technology partners such as Arion Technology and Satoripop, warehouse management partners such as Korber, with the publisher of customer relationship management solutions who is Salesforce or with global publishers such as Cegid i Microsoft and other technology partners, for example in payment, electronic signature or blockchain.

How do you rate your career?

When we started, our customers approached us and expressed their needs.

Today, these needs are more complex, more diverse, and the opportunities that exist in the market, in terms of IT solutions, are growing.

So, our journey comes down to constant enrichment in terms of mastery, expertise and different technologies, with the goal of supporting companies on ever-expanding topics.

It is this enrichment that has allowed us to evolve our proposed solutions and focus more on SaaS, which is a delivery model, but a ready-made solution that we properly integrate into client processes, which requires more business and functional expertise, rather than pure IT mastery.

Our teams are, of course, led to become business, process and functional consultants, not IT experts. This is a great challenge for young talents who need to mature faster in understanding business problems.

Covid has had a huge impact on companies that continue to suffer the consequences. What solutions do you offer for these companies?

Covid pointed out some problems in internal business process management that required more IT tools to be able to work remotely.

This pandemic has also highlighted other issues related to reliance on certain markets that may be in crisis. This has taught us that you need to look for new markets to stay relevant.

Today, companies want to become more flexible in order to cope with these crises and better control these internal processes.

Our customers, for example, were forced to quickly switch to e-commerce due to the closure of stores, while some companies were not ready for this transition.

We had to adapt and offer B to C marketing, digital marketing, or even CRM services in order to make very good targeting of marketing campaigns for customers and facilitate the execution of the e-commerce process. Apart from these few points, the demand for IT services has not really decreased.

Inevitably, Covid-19 was a period of crisis, but it was also an opportunity for companies to ask themselves the right questions about the reality of their processes and IT systems, it was a real catalyst for change that we had to structure ourselves a bit in terms of digital transformation.

For us, this highlighted something important: Digital is not just for the outside world. Employees, suppliers, shareholders, partners – everyone wants digital interaction with the company. “Everyone’s management experience“(Where X2M) has become a term by which we explain that what should initiate digital transformation is the user experience of the company’s internal and external processes.

Among the tools you offer are CRM. How important is that for business?

Since we have worked in retail for a long time, we have always emphasized the importance of managing loyalty programs, the importance of knowing customers, the importance of personalized offers, etc.

So, to summarize, CRM is what gathers a lot of information. This customer data combined with business intelligence allows you to provide a personalized experience and make the right decisions by Customer focused.

We learned this and applied it in retail, but in the end it applies to all types of business.

If a company wants to make a profit with its customers, CRM is a good option that helps structure customer information.

Take for example banks that are today in the process of structuring at the level of their internal processes. The real need of the banking sector in Tunisia is to proactively approach clients with customized offers and unparalleled customer service in terms of scheduling meetings with an agent or seeking information.

The idea of ​​banks is to open fewer and fewer branches and to use CRM to make the necessary information available to their community. Banks thus open the door to the digital world in which they communicate with their customers.

This is what customers want and this is what banks need to introduce little by little and this reality applies to all companies that exist in the market. We are also in partnership with Salesforce, which is one of the most important CRMs in the world precisely because making companies realize that customer focus is a real revenue generator, either in times of economic growth or in times of crisis. We need to collect as much data as possible from our client portfolio, be as relevant as possible and be present with customers at the right time. This is what CRM helps businesses.

Author: Leila Ben Mansour

Grade: 4.5/ 5. From 1 vote.