when a easy dialogue on Twitter turns into an try to set a world file

Social networks are sometimes the scene of quite special events. As of Friday, Twitter has seen an increase in what is commonly referred to as “buzzing” around the traditional dance at the end of marriage: caterpillars. It all started with a world record broken on June 5 in St-Brieuc. On the occasion of the festival, 1,338 people gathered to make a giant caterpillar on the streets of the Breton city.

It was enough for Jean-Baptiste Morel, the humorous editor-in-chief of the Norman news site 76actu, to relaunch, with a well-felt tweet, the traditional rivalry between the Britons and the Normans. “Normandy is very jealous of this Breton record“, He writes on the social network, before continuing:”I think I can speak on behalf of everyone, I am ready to exchange it for Mont-Saint-Michel.The discussion, in which the teams 76actu and France Bleu Normandie participated, made it possible to find challenges, and the place remained to be defined. And another user, @Petermoineau, took care of that.

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Armada, a large gathering of sailboats from Rouen, which should take place from June 8 to 18, 2023. The discussion continues, the key word is quickly found, #LaChenilleDelArmada, then the official account is born, @CaterpillarArmadawith a biography that cannot be clearer: “When Normandy suits Brittany. On the way to the record for the largest running caterpillar.

The story could have ended there. But united Normandy knew how to respond to the call of good taste and fun. In return, elected officials, communities, but also the Rouen Opera, the president of the Seine-Maritime department or the mayor of Rouen went there with his tweet of support. The latter immediately released an electric guitar for the occasion.

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Again, this one-day buzz could have subsided as it had begun. But not at all: several Breton media repeated the Norman project. Here Le Télégramme, here Ouest-France, here again our friends from France Bleu Armorique. The national press also carried the invitation, like France Inter comedian Tanguy Pastureau.

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And this Tuesday, the final consecration, the Armada itself called the initiative, taking the date for the 2023 edition. Now, the Normans have a year to organize and show, in their simplicity, that Brittany does not have a monopoly of late evenings with both feet of a duck.

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