why the most important French e-marketers use it for his or her search engine marketing

Intermarché, Carrefour, Leroy Merlin, La Redoute, LVMH or Kering use Pinterest to promote and sell their products. This free lever remains a powerful SEO weapon!

Intermarché, Carrefour, Leroy Merlin, La Redoute, LVMH or Kering use Pinterest to promote and sell their products through this social network. This free lever is positioned as a leader to inspire future customers. In natural referencing (SEO) there are several benefits that can be derived from this, because even if the links are nofollow, there are other benefits that can be derived from natural referencing.

Pinterest is an inspiring social network that allows you to find ideas in several areas, including decoration, fashion or design in general. This channel is also a social network, a visual search engine, but also a lever of digital marketing. Almost all major e-retailers (17 of the 20 largest advertisers in France are present on Pinterest) share their products on this network to create additional sales and visibility in this dominant social space in their sector.

Most social networks offer primarily marketing benefits: notoriety, traffic, engagement, mentions, and sometimes links. The benefits of natural referencing remain secondary.

However, there is a positive correlation between the number of shares on social networks and the position of the page, although Google has never confirmed the use of these signals in its algorithm.

There are several SEO benefits to being on Pinterest for an e-merchant.

First, visibility in SERPS

Indeed, it is possible that your products on Pinterest will be positioned at the same time as the product page of your website in Internet user searches.

An example of the Pinterest strategy in Leroy Merlin

With this dual visibility, you can increase the chances of users coming to your site to convert. Good positioning on Pinterest, but also on Google, provides double visibility that allows you to maximize your organic traffic.

Netlinking with Pinterest?

Castorama leaf product

On your Pinterest product sheets, you have the option of adding a pin that is a direct link to the product list of your e-commerce site.

Pinterest even offers the possibility of implementing attractive calls to action, which allow you to directly put the product in the shopping cart of your website, for example.

At Netlink, Google values ​​links that reflect a true editorial recommendation from one page to another. However, the links you create directly on Pinterest are (unfortunately) nofollow links that Google generally appreciates less. However, as of March 1, 2022, Google has announced through Danny Sullivan and Gary Illyes that these links will serve as an index of the site’s popularity.

In addition, content related to it, when users reattach it en masse, is considered by Google to be quality content because it reflects editorial recommendations in line with user interests.

These re-pins are not only seen by Google, but are also counted as a vote of confidence.

Choosing URLs when creating your pins is very strategic and should be studied before starting.

Especially since the true potential of your needle is revealed in the long run. Indeed, Pinterest accumulates authority over time, accumulating history.

Therefore, it is important to choose long-lasting URLs on which to capitalize or at least ensure an optimized life cycle of your site’s pages.

In addition to distributing your products on a non-Google ecosystem platform to attract users to your e-commerce website, Pinterest also has an interest in SEO to improve your search engine credibility. All you need to do is develop this strategy so you can reap your benefits.

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