Although infographics have been around for several years, many brands still make beginner mistakes when it comes to optimizing infographics for SEO. Discover the basics of working on this specific visual content and thus strengthen the impact and ranking of your site …
Intention to search users
Make sure your content relates to a specific user query or issue. A useful way to embed search intent is to organize content into infographics based on the user’s path. You can do this by mapping parts of the infographic according to the importance of different user queries in the field.
6 key elements for SEO optimization
If you want to know how to improve SEO SEO, focus on one keyword or keyword phrase. After setting it up, consider the following:
- URLs : Make sure the keyword or phrase is clearly placed in the URL of your post;
- Title : Write an engaging title that includes a keyword;
- Meta description : Always include your keyword in the meta description;
- H1 : Add your keyword in header H1;
- Image file names : Save the image file in the correct resolution and include the keyword in the file name. The same applies to the images that accompany the publication;
- Alternate image text : Your keyword also refers to “alt text” images in your article, including infographics. Tell search engines what your images are.
In any case, absolutely avoid cluttering your keywords.
Original and quality images
What really attracts visitors to your infographic? Pictures, of course. But if you create boring and blurry graphics, needless to say, no one will be interested in your content and your infographics will go unnoticed. Several market studies reveal that the use of high quality, original and relevant images is one of the essential steps towards image SEO. So spend some time creating quality but original infographics to get better search engine rankings on Google.
File size and load time
Smaller files load faster than large, huge images, of course, and Google (like everyone else) prefers fast-loading web pages. However, do not make the file so small that it is blurry or difficult to read. Limit file size as much as possible.
Also track your visit rate. Similar to page load time, Google’s top priority is to deliver relevant content to search users. If you have a high homepage dropout rate, Google assumes that people aren’t interested in your content and won’t show it on your results page.
A key point in optimizing images, especially infographics, is knowing the most commonly used file types: JPEG, PNG and GIF. All three have significant differences.
This file type supports a full range of colors. Almost any device and program can be opened and stored in JPEG format, making it the most universal of the three. It is ideal when you want to reduce the file size and you don’t mind giving up a little quality to create a very small file.
Examples of use : Photos in a slideshow, blog, or social network.
This file type is ideal if you are working on small visual elements, such as banners, graphics and buttons. With compression techniques that limit GIFs to 256 colors, their file size allows them to load visuals quickly. Today, GIF images are mostly used only if the image contains animations.
Examples of use : Banner ads, simple graphics, buttons, icons, animated images and loop images.
This file supports compression without losing image quality. Its transparent background allows it to be embedded in other images or graphics without additional editing steps. Thanks to its high resolution, it offers better quality images and clearer text, but a larger file size can slow down website performance and document loading time.
Usage examples : Graphs, diagrams, logos, photographs, computer graphics.
Image SEO has come a long way. While it may seem tedious to rank your site high on search engines, optimizing your infographics for SEO is a strategy that will always pay off in the long run.