The other day I got this message: “Hi Paul. I decided to start a gardening blog. But I really don’t know where to start. Articles? Instagram? Facebook? LinkedIn? everything? There are too many choices! How to do it? »
This is a big problem that many bloggers are going through. Indeed, when you start, you want to create accounts on all social networks.
And that’s normal: we’ve always been told we have to be everywhere.
The problem is that we are not necessarily comfortable everywhere.
And if we are… it takes time!
So, you have to solve this hellish dilemma: to be present everywhere (but weaker, or working 24 hours a day), or only in certain places (but without respecting the great instructions we always received)?
What communication and promotion strategy should be set?
That is what we will see today.
Always give priority to quality in content creation
Your goal in creating content is to attract potential customers to your offer. You need to show them that you have the right experience / skills to best support them.
Therefore, the best way to produce quality content is because:
- This will really help your potential customers who will later be more inclined to take out a credit card – we call it the reciprocity that Robert Cialdini talks about in his famous book (you will find it at the bottom of this article)
- It will be easier to share on social media and will be promoted.
👉🏻 A qualitative approach is something I have (almost always) tried to do. And besides, every time this content lasts the best in the long run and brings me qualified potentials, not tourists.
For example, my first video that worked very well on the functioning of the hypersensitive brain quickly went viral because (1) it meets the real needs of my audience and (2) it provides quality information to fulfill it. .
Like everyone else (Beyonce, your baker and Elon Musk included), you only have 24 hours a day. However, it takes time to produce quality content. So you have to choose.
Now the question is whether how to choose. There is no perfect answer, but here are a few things to guide you.
Bet on your strengths to choose a social network
Each platform has its own format: image, story, text, video, etc. You can’t be good everywhere. In addition, you need to have a format that you prefer. This is where you have to start.
Also consider the format you enjoy and consume. You don’t run a sprint, you run a marathon. We will have to endure the length, so you can go there with pleasure.
For example, if you’re not comfortable doing stories, don’t even try Instagram. You will quickly become disgusted and will not take full advantage of your skills.
👉🏻 When I started running my Connect The Dots blog, I knew I loved making websites and expressing myself in writing. So, the “blog” format came naturally and that’s how I started.
By contrast, I’m not a fan of social media and it was quickly felt. I was not able to follow my Facebook page (which has been inactive for +1 year) or my Instagram account (which has been deleted since then). I forced myself to do something I didn’t like, and wasted time on what I liked: the blog (and the video after that).
In short, don’t ask to be good everywhere. Instead, strive for excellence in one place.
Or if you prefer analogies with animals: it is better to be a king-fish in a small pond than an average fish in the ocean.
Consider the snowball effect to promote your blog
When choosing a platform to use, keep in mind that some will require regular time, and others only at the beginning to start the machine.
This refers to the lifespan of the various content you post there. Here is the average lifespan of posts on different platforms:
Imagine starting a blog and having a rhythm of 1 article per week. In a year you will have 52 articles. These 52 items will add value to each other. You will have 52 gateways from Google. Little by little, your site will be considered a great resource and you will be better and better referenced.
In fact, build your castle little by little. Each stone adds value to all the others.
Blog, Youtube and Pinterest that allow this leverage effect. This is not the case for other social networks.
After 24 hours (maximum), you become invisible again and must start the acquisition again.
👉🏻 When I realized that, I focused only on Youtube, blog and Pinterest for CTD. And I can guarantee it works.
I haven’t posted anything on Pinterest for a year, but my old needles are regularly taken by others and spread by myself.
I haven’t posted anything on Youtube for 4 months now, but my channel continues to grow on its own because my old videos are always recommended.
The same goes for a blog that hasn’t had a real new article in 6 months. However, Google’s reviews and rankings are increasing every day.
In short, I worked a lot in the beginning, focusing on these 3 platforms. But today, thanks to the snowball effect, the blog works on its own and continues to grow without asking me to create new content. It leaves me plenty of time for other projects, such as Business Bacon.
Be unique in your editorial calendar
Distinguish yourself from the competition.
This can be going to another platform (if all your competitors are on Instagram, don’t go there) or another format (everyone is doing infographics? Doing interviews!).
Once again, you need to ensure quality (see # 1) and different content that will be remembered.
👉🏻 When I arrived in the HPI community, most of the content was putaclic, very light and seen from the outside (by “non-HPI.” I distinguished myself by doing scientific popularization back to my experience This different point of view allowed me to take a few The psychologist quickly recommended that I keep the first readers.
What to do now
In short, there is no miracle solution for choosing a social network and promoting your blog. At least, there is no perfect solution that will apply to everyone. Therefore, it is up to you to apply and test what we have just seen in this article.
Remember one thing: social networks should help you promote your blog. But they are not the ones who will bring you money. For that, you have to set up a special monetization strategy.
To help you, I’ve created a guide that summarizes the 3 main ways to monetize your blog and how to set them up step by step.
I want to access the guide.
And if not, feel free to leave a comment. I will be happy to answer you.