15 Primary Components of Reinsurance for Your Service provider Web site

First of all, what do we call the “reinsurance element”? These are all elements that will strengthen the trust of visitors in you during their navigation on your website. They are essential for convincing visitors and thus encourage them to take action.

Some security elements may be present directly from the homepage, while others may be placed more specifically on product pages or simply on the way to the customer. It is important to remember that you will need to pay special attention to the visual interface and quality of the content of your site, before you start posting other elements.

1. And “Who are we? »

Yes, visitors need to know who you are, where you are from and what your story is. Do not hesitate to create a page dedicated to your presentation, with your key dates, your key figures, your main activities, your values, your team … This page can be seen in the home menu or you can make it visible to a lesser extent in the footer.

Nature & Découvertes is presented on a special page. © Nature and discoveries

2. Contact information

If someone comes to your site to contact you, they must find a point of contact at a glance. As a result, many e-commerce websites offer a contact link from the homepage, either in the navigation menu, or next to the shopping cart icon in the upper right corner or footer. A page dedicated to customer service is a good practice for centralizing contact information: number of customers, number of different stores, e-mail address, etc.

The Decathlon contact page is easily accessible via the header. © Decathlon

3. Payment information: conditions, security, etc.

Payment information cannot be ignored. Lack of clear information on payment security and the various conditions offered can be a real obstacle when shopping. Internet users will be safe if you show them that payments are secure and that they can use the payment method available to them.

At Fnac, the means of payment are visible before the basket is validated. © Fnac

4. Methods of delivery and associated costs

Internet users attach importance to delivery methods. Free shipping with or without conditions? Make this information visible, either at the top of the header, at the bottom, or simply in the content of the homepage. It is best to redirect the user to a dedicated page where delivery methods, costs and different carriers are listed. It is also important to state the estimated delivery dates according to the choice of delivery during the customer’s trip. In emergencies, visitors need to know whether their order will arrive on time or not.

Oxybul states the number of delivery days on its homepage. © Oxybul

5. Conditions of return and refund

Visitors, especially if they are new, must know the conditions for returning the product and the related terms of the refund. Indeed, buying online without having seen or actually tested the product poses a risk to the customer, they will have to convince him, with simple refund and refund options. This information must be clearly indicated: how to return the product, what are the conditions and deadlines for a possible refund, etc.

Zalando made a special page to explain how to return the package. © Zalando

6. Detailed product sheets

A visitor is interested in one of your products and has just clicked on the product page. He needs to know more. The content of the product sheets must be neat and comprehensive, with information that convinces the visitor: product name, price details, available sizes, available stock if necessary, estimated delivery date, return policy. Data on the product itself are also important: product description, available colors, material, dimensions as needed …

Neat product sheet with the necessary information for the visitor. © Cheerz

7. Customer reviews about the company and products

Visitors appreciate reading customer reviews or testimonials about both the brand of the site and the products they want to buy. Indeed, visitors want the information to be provided by real people who have already used the services of the brand or who already had the products in their hands. Ecommerce sites now use dedicated customer review solutions, which allow them to set up automated emails to request customer reviews a few days after purchase and to automatically integrate them into their product sheets.

Customer reviews to help visitors choose a purchase. © La Redoute

8. Clear information regarding the use of personal data

Personal data, a point that should not be ignored. When creating an account, you must provide users with easy access to your terms and conditions, as well as your privacy policy. Transparency on this issue is a real “plus” because users want their personal data to remain completely confidential and not to be misused by third parties. It is possible to add a dedicated page that is accessed directly through the footer.

Available information on personal data management. © Mister Tshirt

9. Accessible legal notices and terms and conditions

Very important: it is necessary to leave easy access to legal notes, CGV, which are mandatory on the site. Links must be present in your footer. This information must be clear and complete. This allows visitors to know who owns the e-commerce site and to find accurate contact information. This also allows for confidentiality and data protection, in accordance with applicable laws.

Legal notices and T&Cs are easily visible at the bottom of the Intersport base. © Intersport

10. Trust marks

Trust tags reassure consumers, it’s important to make them visible on your website, ideally in the form of pictograms. Some examples of labels that should be highlighted: quality label with ISO certificates, years of company experience, warranty on products and delivery, customer support …

Trust marks in the form of pictograms. © Place of Trends

11. Information on the origin of the product

The origin of the product has become a consumer concern. “Where does the product I buy come from? Where was it made? “Consumers are sure they know where the product comes from. This can even encourage buying if we take the example of someone who is tied to ‘made in France’. He will strive to make the purchase easier if this mention is present on the website.”

Made in France shown as an icon at home. © Clean T-shirt

12. Information on social or environmental actions

Concerns about society and the environment are also growing. Customers want to “consume better” and “buy responsibly”. Then they will be sensitive to the impact that their act of buying can have. For example: “By purchasing this product, I am also performing an act of solidarity for the association or local trade”, “I am buying this product because the carbon footprint is neutral”, “It is 100% organic”. All of these topics are important to many consumers.

Emphasis on environmental obligations. © The pulp of life

13. Frequently Asked Questions (Frequently Asked Questions)

Don’t forget to create a page dedicated to frequently asked questions and to facilitate access to this page (the link in the footer is a common practice on e-commerce sites). A FAQ is a list of recurring questions asked by your visitors or existing customers. You answer every question. This is the right page to help. It is possible to create subcategories: delivery and shipping, refunds and refunds, orders, payment, account, promotions and gift cards … If you have the opportunity, it is interesting to put a search bar to allow the user to find the answer to their question.

Frequently asked questions page with search bar. © Kipli

14. Regularly updated blog or news page

It can be interesting to publish news on your topic on a regular basis. These can be topics about commitments, development in the company, new products, events in which you participated. It is important to publish often, varying the content. If you can’t keep up with the pace of posting, it’s best not to start, because if a visitor is on a news page where the latest news is more than a year old, it won’t put them in confidence for future purchases. Consumers appreciate the knowledge that the company is active and offer new content and advice on areas of their interest.

Le Mag ‘, the Maisons du Monde blog available through his website. © Houses of the world

15. Active accounts on social networks

Current practice is to add pictograms to Twitter, Facebook, Instagram, etc. at the foot of your page. It’s good to do this, because some consumers will appreciate the ability to access your social networks and see what you post there. This is another way to calm them down. Another practice is to add carousels with pictures of your accounts. Like a blog or news page, feel free to do so, it’s another way to showcase your products. But if you’re adding quick access to your networks, be sure to post content regularly.

Promotion of active social networks. © Cluse

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