News hardware Samsung wants to place itself in the metaverse before Apple, with its Discord dedicated to Web3
Despite a significant decline in the cryptocurrency and NFT markets, some brands are determined to invest in web3 to create a long-term community. This community marketing strategy aims to support future brand projects in a completely virtual world.
The Korean electronic company is not in its first attempt with web3 as it stepped into Metaverse in January 2022.
On that occasion, Samsung reproduced the store in New York’s Meatpacking district, identically, in the Decentraland metaverse.
One of the goals of this experience was primarily to establish itself as the first e-commerce in the metaverse, before Apple, when many companies began to capitalize on this phenomenon.
However, don’t worry, she didn’t sell NFT phones … but clothes.
Indeed, this first attempt offered the brand’s customers an ephemeral virtual experience with the NFT Samsung 837X airdrops, an avatar of clothing for the Decentraland metaverse. It all ended with a virtual DJ set, like the Fortnite concert.
This first virtual offer eventually became a hit among metaverse insiders, prompting the brand to say it would repeat the experience later.
While the entire crypto ecosystem is entering a bearish phase, the brand does not despair and wants to place itself in a sustainable way on web3, ahead of its competitors …
Samsung Web3 discrepancy
Samsung has never hidden that, the brand wants to democratize the use of NFT.
With this in mind, shortly after their virtual store, the brand offered a television that integrated the NFT platform so that customers could display their work on an 8K screen, like a picture.
But this time there is no TV in sight, but a server for discord …
As usual in this sector, the brand decided to play Bored Ape Yacht Club by offering Discord community servers.
Samsung Electronics announced this Tuesday, June 7, a Discord server dedicated to its future web3 business.
“Virtual communication platforms, such as Discord, allow us to cultivate a community where current Samsung enthusiasts and new fans can unite. As these enthusiasts look forward to an NFT release, exclusive product donation or virtual event, we are exploring this new frontier along with them, enabling us to experiment, learn and finally shape our metaverse future – it’s extremely exciting, ”said Michelle Crossan-Matos, CMO, Samsung Electronics America.
Through this server community, the brand intends to offer interactive activities for Samsung professionals.
Among the features are:
- Interaction between player and creator
- Access to exclusive products
- Access to unique events
- Donations from Samsung NFT
- and other classic Web3-specific mechanisms…
For the inauguration of its Discord, the brand rewarded the first to arrive with daily gifts. A marketing operation that has proven itself because in 12 hours the American Samsung server reached more than 100,000 members.
This enthusiasm reflects the strong demand for these web3 experiences.
How long will Apple join Samsung in the metaverse?