website positioning: Illustration Puzzle

The book is not judged by its cover. But in the world of SEO, text without illustration will not have the same impact on readers as short text with a nice picture.

Some niches cannot function without illustrations: this is the case with sites dedicated to cooking, travel, beauty, etc.

Similarly, content shared on social media has been shown to achieve better sharing results and virality when accompanied by a photo. However, one can have a very nice pen and be grossly worthless with a camera. So how do you find great illustrations?

Image banks and photo aggregators

Step One: Check out Free or Creative Commons image banks. Depending on the topic, this may be enough to find happiness. Of course, images will need to be properly cited and Creative Commons licenses respected. This means that you must configure your page in such a way that the original author can be attributed.

You can try your luck with Pixabay, on Flickr, but also with AllTheFreeStock. It is a kind of search engine for all image and video banks that offer content free of charge.

Unfortunately, you can’t always find what you’re looking for in free image banks or in Creative Commons. Sometimes a niche is simply too specialized.

An alternative group buys SEO

So we have to search for platforms like TwentyTwo. If you have subscribed to the SEO group shopping service, you may already have access. By the way, there are SEO group purchases for TwentyTwo.

Another option: online image banks such as Alarmy or ShutterStock. Problem: paintings are paid and relatively expensive. Again, there is a reciprocal approach to this type of service. You can get away with it for a few euros.

You may already have access to the image bank without knowing it. If you use Canva to create infographics or presentations and have the appropriate license, you probably already have access to the image bank with vectors, photos or diagrams. Buy SEO in a group, you have access to Canvi.

The last refuge

Let’s say you couldn’t find what you were looking for at all and none of the above options helped you find the right picture. The solution remains, but it’s not exactly moral: dig through YouTube videos and other video-sharing platforms. Just take a screenshot and remove all the tags using the online software.

The quality is generally poor and it is not the purest method. We will say that this is the last resort.

Make your own illustrations

Do you need to illustrate your content at all costs? Yes, especially if you have a technical page with tutorials. In this case, you are obviously making your own shots and your own illustrations. There is no talk of using other people’s artwork in this area.

Similarly, do not use images from other social media users. Apart from the moral aspect, the legal aspect is really problematic. But nothing stops you from asking for permission.

What about your own productions? If you have pictures, infographics, illustrations, use photo software to tag them. It is especially infuriating to see the computer graphics we have produced circulating on social media without mentioning the author. If you have a logo, use the Canva watermark on your content. IrfanView software also allows you to add a relatively basic watermark to your production. Free and easy to use, it allows you to perform batch image processing operations in a very simple way.

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