You’ve heard ofsearch engine optimization or SEO and you want to benefit from this lever for web marketing? But you don’t know where to start? Here are 10 tips for beginners to optimize your natural referencing!
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Before you get started, here are some basic information on natural referencing (SEO):
What is SEO?
SEO (Search Engine Optimization) or natural referencing in French, consists of optimizing your website and your pages to position well in organic search engine results (Google, Bing, Yahoo, etc.).
What is the goal of search engine optimization?
SEO aims to increase your visibility in the results of search engines such as Google.
The goal here is to generate free and sustainable qualified visits to your website and thus ensure that you increase your potential customers and conversions: contact, request for offer, purchase, etc.
In short, natural referencing is an opportunity to help you win many new customers.
How to improve your SEO?
TIP # 1 : Produce quality content
When it comes to SEO, it is important to follow the famous saying that it is necessary give priority to quality over quantity.
This is the best advice you can give to a beginner. That is necessary produce quality contentavailable, differentiation and high added value for readers.
Whether on your website or on social media, creating interesting content will make you more visible. You will appear more regularly on the web and your business will have a increased visibility.
Who says visibility necessarily says traffic!
Regular creation Quality content will improve your SEO on search engines. This will logically increase traffic to your website or to your social networks.
On the other hand, it is not enough to publish content en masse to increase your visibility. Content must be designed and optimized to attract your goals and audience.
Tip # 2 : Choose the right keywords
To optimize your referencing, you need to perform a in-depth work on your keywords.
The question you need to ask yourself is: by what queries do I want my website to stand out? Then you will have to customize your keywords Accordingly.
You should know that choosing your “keywords” affects the way you approach your audience, the writing of your content, and your communication strategy Mostly.
You have to find and use words used by your potential customers when searching for information on search engines.
You should also pay attention to search volume relating to your keywords / phrases and level of competition of these.
In fact, you have to find the middle ground between keywords that will be difficult, if not impossible, to position because the competition is fierce. And keywords that are relatively easy to position yourself on, but that generate a few clicks.
Tip # 3 : Take advantage of sharing
This point is directly related to the previous one.
Indeed, a quality contenté that meets the needs of your customers will have a strong division tendency by these same customers.
If your relevant content meets their expectations and provides real added valuethey will not fail to share it with their contacts who will share it on their networks themselves.
This is a simple and effective way toGenerate traffic and clicks quickly and exponentially !!
In that sense, we can only encourage you invite your customers to share your contentwith a share button for example!
Tip # 4: Use feedback / inbound links
What is feedback you are wondering? And you’re right!
The back link or incoming link is in French link from a third party site which points to your website.
For example, this could be in the form of a blog specializing in your area that will write the article in which it is located include a link to redirect to your site.
So you will benefit from traffic thanks to this new link.
Furthermore, if the link pointing to your website comes from a page that Google recognizes as a trusted reference, this dramatically improves your SEO.
Then we recommend itgo hunting for links!
However, be careful not to scatter. Again, favor the quality of links on quantity.
Indeed, it is better to benefit from some connections that come from secure entities as well recognized by search enginesonly from so-called “link farms”.
Links from these farms are of very poor quality and can serve you because they are overused this is considered spam by Google and other search engines.
Tip # 5: Update your content regularly
You know that with the internet, everything is quickly buried and replaced. What was true yesterday will not necessarily be true tomorrow.
In this sense, you need to keep your content up to date so as not to become obsolete. Because obsolete content is content that will have little interest in its reader.
And, you are now aware, the content that brings a little to the reader is content that will not be shared later. Therefore, you will not benefit from this leverage of marketing to improve your SEO.
Also, keep in mind that Google (and other search engines) take this into account date of publication your content in its search engine ranking algorithm.
Tip no. 6: Pay attention to charging time
This is a parameter that is too often overlooked.
Do you enjoy waiting long seconds for the page to load? Neither Google nor your customers!
Indeed, if your site takes too long to load you can be sure that your potential customers will leave your page to visit the page of one of your competitors.
And, search engines take that into account loading speed factor in their ranking of search results.
You have to be pay attention to this parameter. Be sure to use a good host, disable inactive plugins, and, for example, compress your images and videos.
Many tools are available online to assess your speed such as: https://developers.google.com/speed/pagespeed/insights/?hl=fr
Tip no. 7: Consider local searches
Haven’t you gotten into the habit of starting research online before going to the store? If so, you’re like 80% of internet users!
Know thatone third of internet users perform local searches at least once a week. I, 50% this research leads to a shop visits. Do you understand all the problems ?!
Then you need to inform search engines about your company.
Yours important information such as your business hours, address and phone number should be easily accessible to your customers.
Search engines are happy to return most relevant results users. This often means that in the search results they will represent companies within a radius of 500m, not 500km.
Then you have to optimize your content, study your keywords and work on queries that your customers are likely to enter.
We can only advise you to use “ Google My Business to make your information available on Google with one click.
It is important that you learn how to increase your sales in physics thanks to the Internet: https://www.boostyourweb.fr/blog/infographie-web-to-store
Tip # 8: Consider the User Experience (UX)
Today, regardless of your market and your goals, it is more than likely that your competitors are also present on the Internet. So how do you stand out?
The answer is simple: you need to tag your customersthey must remember you.
A good way to achieve this result is tooptimize what is called user experience or UX (user experience).
Intuitive and positive experience promotes loyalty Internet users and their conversion.
In that sense, you absolutely must understand your customers to design a coherent and functional website.
Ergonomics, load time of your pages or evenresponsive aspect (adaptability to the media) have a significant impact on the conversion rate, traffic generation, but also on the notoriety and image of your brand.
Investing in the implementation of an optimized and ergonomic website is a guarantee for your company significant return on investment !!
Tip no. 9: Be patient!
This is advice that may seem trivial even though it is so valuable.
You should know that natural search engine optimization is a long-term work.
Your efforts may not bear fruit tomorrow, or even next week or even next month. But you need to stay focused on your goals and look at the long term !!
SEO ROI can be great, but you have to be patient
What if you don’t have time to wait?
Want to get your business up and running quickly thanks to search engines to get instant results? In this case, in addition to working on your SEO, you need to be interested Paid SEO (SEA).
Although diametrically opposed, the concepts of SEO and SEA are complementary. You need to learn to juggle between these two levers of web marketing: https://www.boostyourweb.fr/blog/que-choisir-entre-seo-et-sea/
Tip no. 10: Promote the use of mobile devices and responsive design
You should know more about that today half of the world’s internet traffic comes from mobile phones. And this number is only increasing.
He should call you review your digital strategy for the benefit of mobile users.
For companies, the main interest of smartphone search lies in the fact that search engines, Google e.g. geolocate internet users and update results according to its geographical location.
Many mobile users then click on these results and are redirected from their phones to your website. Then it is absolutely necessary that you customize your website to these new users.
Your site must be responsive That means it has to be suitable for mobile users to make it easier for them to navigate your pages.
So, this means, for example, reviewing your menus, your images, reducing your textual content and limiting the redundant.
Make your site accessible is a big challenge for mobile users!
Now you know everything you need to know boost your business on the web with natural referencing!