MSC Cruises USA has appointed Lynn Torrent as the brand new Government Vice President and Chief Industrial Officer

MSC Cruises USA has appointed experienced cruise industry leader Lynn Torrent as Executive Vice President and Chief Commercial Officer (CCO), leading commercial efforts in sales, marketing, revenue management and contact center.

She will join the cruise line on May 9, reporting directly to MSC Cruises USA President Rubén A. Rodríguez, the company said in a press release.

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The new role is part of a broader organizational restructuring to integrate commercial functions and support growth opportunities and priorities, including internal promotions and active recruitment for key senior vice positions, sales and commercial partnerships (in connection with the newly established CCO role).

Torrent is perfectly suited for the new CCO role. His relevant experiences include leading Costa Cruise Lines in the United States and successfully advancing to leadership positions at Carnival Cruise Lines during a period of strong brand growth, culminating in the role of Executive Vice President overseeing all commercial functions. Most recently, Torrent was president of Apple Leisure Group, a vertically integrated travel and hospitality management company.

The company also announced today that its executive vice president and chief operating officer, Ken Muscat, will leave MSC Cruises to seek new opportunities outside the organization.

Muscat will remain with the company until the end of August, supporting the transition to a new management structure, the company said.

Rubén A. Rodríguez, President of MSC Cruises USA, said: “I am very pleased that Lynn has joined our talented team and brought her proven leadership and expertise to support our rapid growth in the U.S. market. His vast experience and proven skills will help us increase the efficiency and impact of our business efforts, and focus more on developing the key competencies needed to fulfill our aspirations.

“Today, along with the rest of the MSC family, I would like to thank Ken for his many important contributions to MSC Cruises. We all hoped Ken would stay in the company as he considered new international opportunities with MSC Cruises. In the end, Ken decided to look for opportunities outside the MSC group. I am especially grateful for his dedication and partnership over the past two years – MSC Cruises, all of us and our travel agency partners. He is a good friend to many of us and will always be part of the MSC family in many ways. »

More moves

Suzanne Salas will now serve as senior vice president of marketing and e-commerce, recognizing her leadership in building the company’s marketing capabilities and launching marketing programs that quickly build brand awareness and drive traffic, potential customers and reservations. Its new name reflects MSC Cruises ’efforts to develop the e-commerce and digital marketing capabilities necessary for rapid brand growth across all channels. In the new structure, Salas will respond directly to Lynn Torrent, as will other business leaders.

Albino di Lorenzo has been promoted to SVP, Port Operations and Government Relations, North America and the Caribbean. He will lead the operations of ports and terminals on the growing set of home ports and routes of MSC Cruises in the US, including the operations of the new PortMiami terminal, which is expected to be the largest cruise terminal in North America. North when open. Working closely with the company’s management to develop itineraries for the region, he will also join MSC Cruises USA President Rick Sass in the company’s ongoing efforts to build and nurture strong relationships with governments and port leaders in the Caribbean, Bahamas, Mexico and North America. Di Lorenzo will report directly to Rubén A. Rodríguez, as will other operations managers.

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