website positioning: Gathering Visitors, Have You Tried Every little thing?

The website is a showcase for the company that manages it. As in the real world, it needs passages to exist. But unlike the physical world, traffic can be obtained artificially. Just buy it or make it yourself.

Motivations to buy traffic

There is an urban legend in the SEO world that needs to be uncovered. Traffic is not the deciding factor for website referencing. Then why buy traffic or direct fake traffic to a website? One of the most obvious reasons is the distortion of advertising revenue statistics.

Indeed, major advertising agencies require high traffic, supported by Google Analytics records, before accepting a website as a medium. Other tools for statistical analysis such as Matomo (formerly Piwik) are not accepted. Internet users are therefore tempted to buy traffic, to display nice statistics.

Similarly, some have bought or generated traffic for their already monetized site. The goal was to increase revenue, either by watching ads or clicking. In the two cases described, the goal is monetary.

If buying traffic isn’t helpful in improving its referencing in a direct way, some see an interest in manipulating their SERPs (Search Engine Results Page). The initial postulate is this: a person wants to improve their positioning in search results when an Internet user searches for a keyword or phrase. Therefore, it will tell the software or platform to go to Google, search for the keyword in question, and click on the link. After a certain number of clicks – the exact number is a mystery – Google will assess that the link is more relevant and improve the positioning of the page.

Finally, counterfeiting traffic may be of interest on sales sites such as Flippa. On the latter, resellers can integrate Google Analytics statements, to confirm that the product is generating traffic, encourage them to buy it, and then monetize it. Again, Google Analytics takes the lion’s share and other systems are not taken into account by customers.

Typology of traffic offers for purchase

There are two main families of tools for artificial traffic generation: software that an Internet user will install on their computer, tools for Windows in general, and online platforms.

In the category of software to install, we single out robots, which will simply visit websites and sometimes click on advertising inserts, more complex software. In this division, we can include certain search engines and SERP manipulation tools that reproduce human browsing behavior.

Online platforms are also divided into two parts: traffic exchange platforms and visiting platforms. Traffic exchange platforms are based on pooling efforts and resources. Every internet user has limited credit. If he wants his credit to increase and thus have more traffic, he must agree to browse the pages of other Internet users, using a browser. Finally, some platforms offer clean and easy shopping visits.

In the vast majority of cases, these are not actual visits, but proxies.

Dangers of buying traffic

Buying or directing fake traffic to a website is not safe for the publisher. Advertising agencies check the data. The traffic generated actually appears on Google Analytics statements.

But it does not appear on SEO analysis tools.

In addition, traffic generation tools use a number of proxy servers, which are often located in countries unrelated to the sites visited.

As for the robots that will click on the ads, the advertising agencies are technically equipped to detect these manipulations. The same goes for URL shortening services, which offer monetization. Using traffic-generating robots to trick them is not helpful.

SERP manipulation tools are a double-edged sword: their effectiveness can be proven in a short period of time, but Google does not like this type of practice. As a result, a publisher who would use this type of tool could perfectly switch from page 10 to page 1 in one week, to be completely and utterly removed the following week.

What about overvaluation for sales purposes? This can only work if the customer relies solely on Google Analytics readings. If he does a page analysis for sale on Semrush, Similar Web, Alexi or even just Ubersuggest, he will quickly realize that something is wrong. In the case of Ubersuggest, its core business is not traffic analysis, but we see a real difference in traffic. Therefore, we must rely on the naivety of the customer.

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