Definition, instruments and examples of use

Spintax is a system for automatically generating texts from models. It is a very useful tool for web writers, marketers, SEO and webmasters. Learn how spintax works, what are the best tools to generate it and how to use it for your projects.

Definition of Spintax: what is it?

In the content that revolves, the spintax is a technique that consists of writing a text in a way that can be read in different ways, with the aim of generating variant texts (called “spun”) that mean the same thing but are not multiplied (understand, with the lowest possible similarity rate).

It is a writing technique that has historically been widely used in black hat SEO to generate many variations of articles to run automatic backlink acquisition campaigns to quickly climb in Google search results.

Nowadays, spintax and the main spins created by this method of writing are mostly used on large sites that want to create hundreds, even thousands of pages while dynamically inserting unique content (as part of geolocated pages, for example).

Spintax format: 3 concrete examples

Principle ofwrite in spintax format it’s pretty simple, just separate each synonymous word or group of words with vertical bar and cover the entire block shoulder strap {}.

Here are 3 examples of spintax (from the simplest format to the most complete and complex):

  • Here is an example of a typical simple spintax format with the word spin : {Spintax | Spin | Content rotates}
  • Here is an example of a simple spintax that involves turning sentences : {Content spinning is an SEO technique that has historically been considered a black hat technique, content turning is an approach used by SEOs with a fairly technical profile, content turning allows}
  • Here is an example of a spintax with a nested spin that combines sentence rotation and word rotation to be able to generate more unique variants : {{content spin | content spinning | text spin | word spin} is {technique | approach | strategy} {SEO | in natural referencing | web referencing optimization | web referencing | in Google referencing} who}

Here it must be understood that the 3 words integrated in the first example of the spintax will be integrated in the same position in the sentence, so their meaning must be similar and their grammatical integration must be similar.

As we saw in the third example, it is also possible to create nested spins (spins of spinned parts).

The best turns are nested turns that will involve turning into turns. However, the latter is more complicated to write because all variants of sentences must have meaning when spins are generated (we are talking about “pulling” spins). On the other hand, unlike simple turns, nested turns allow, when well optimized, to create hundreds or even thousands of unique texts.

What are the best tools for editing Spintax?

To edit spintax, you can use code editing software or directly a content rotation tool.

Here are some useful tools for editing spintax:

Which online spintax generator to use?

online spintax generator
Online spintax generator

If you have a list of synonymous keywords and want to generate a related spintax with a few clicks, the fastest way is to use online tool for spintax generator.

There are several free, effective and available online.

To generate a simple spintax without the need for capital letters of the first word, you can use the WM Tools spintax generator.

capital letter spintax generator
Online spintax generator with capital letters

If you want to write spintax for titles of articles, products or subsections of content, you can use the site which offers the ability to write capital letters. The only drawback of this tool is that each word added to the list will be capitalized before generating the spintax, so it is recommended to write the titles of its variants directly in capital letters on the first word, and then use the classic spintax generator if you do not want to have a capital letter in each word.

Spintax: 3 specific use cases on the website

When you want to optimize SEO websites with thousands of pages that are quite similar in format, there are two approaches:

  • write unique texts for each page;
  • perform a major text-generating turn for all pages by integrating variables that will be dynamically replaced.

As you can see, spintax is used only in the second case.

Here are 3 specific examples in which the use of spins and master spins may be relevant:

  1. Generate SEO text above and below the breaks on thousands of website categories (or indexed search results pages as part of (very trendy in 2022) indexing search strategy).
  2. Generate duplicate meta descriptions on thousands of pages.
  3. Generate duplicate group text for similar pages that includes local variations as part of a local SEO strategy.

Many other uses are of course possible (for example, you can use spintax as part of an A / B testing strategy to search for emails).

What are the risks of writing in spintax?

When writing text with spintax, the main risks are:

  1. To generate texts with grammatical errors or agreements;
  2. Generate text variants that don’t make sense;
  3. To create texts that look written in unnatural language.

Still, the best spins are almost imperceptible to readers and search engines like Google.

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