E-commerce report for the first quarter of 2022: turnover elevated by 12%

Paris, 19 May 2022


E-commerce report 1er quarter 2022: Turnover increased by 12 %, Ie-tourism is taking on new colors

Key figures 1er quarter 2022

  • The e-commerce sector (products and services) grew by 11.8% in one year and reached 32.5 billion euros on 1er quarter 2022
  • Sales of services are becoming the majority again and account for 56% of e-commerce turnover.
  • the number of retail locations increased by 11% over a year.
  • 527 million transactions identified 1er quarter 2022 (+ 5% over one year).
  • the average basket is in clear progress and amounts 62 euros (+ 6% during one year)

32.5 billion euros were spent on the Internet during the first 3 months of the year

In 1er quarter, e-commerce (products and services) increased by + 11.8% compared to 1.er quarter of 2021 and reached 32.5 billion euros, more than 3 billion compared to last year. The number of transactions was 527 million compared to 499 million on 1er quarter 2021

After accelerating product sales in 2020 and 2021, the e-commerce sector continues to grow in 1er quarter 2022 with continued recovery in sales of services. If product sales fall by 12% compared to 1er quarter of 2021, in which a high level of activity was recorded due to the closure of shops, they remain 15% higher than in 1.er quarter of 2020. In terms of sales of services, they continued to catch up with + 43% compared to 1.er quarter 2021. (+ 41% compared to 1er quarter 2020). They were driven by accelerating sales in transport, tourism and leisure, which rose by + 135%.

The average amount of transactions (products and services) rises to 62 euros and returns above the level of 1er quarter of 2019. This change is primarily the result of an increase in the share of the tourism and recreation sector in total revenues, as well as changes in transport costs.

The quarterly indicator for creating new sites shows a growth of 11%, the same trend from 2020.

The strong recovery of the e-tourism sector has been confirmed

Observing the leading locations through the evolution of the iCE 100 panel allows us to draw the following observations, according to different sectors of e-commerce activities.

After a strong acceleration of 1er quarter of 2021 related to the epidemic and the measures taken as a result (ban on movement at 6 pm, gradual closure of shopping centers, department stores and supermarkets, closure of certain regions), sales of consumer products with iCE 100 panels fell 15.5% to 1er quarter 2022. They are however 20% above pre-covid levels. The base effect is really very significant in February and March, when the level of sales in 2021 was + 50% compared to 2019.

Inflation and the Russian-Ukrainian conflict are added to this basic effect. All these factors contribute to the general slowdown in consumption. Retail trade as a whole has made little progress in 1er quarter of 2022 compared to 1er quarter 2021: + 1.1% (Source: Banque de France).

However, in the last 12 months, increases since the onset of the health crisis have ranged from 20 to 35% depending on the sector. Store brands continue to outperform.

B-to-B sales maintained high growth and increased by 19.6% compared to last year. They maintain their acceleration and are above pre-covid levels.

Finally, for the e-tourism sector, the sales recovery intensified by + 138.5% during the quarter compared to Q1 2021. Since March, the recovery has accelerated and sales have exceeded the 2019 level by 18 %.1er quarter 2022 is 1er since the onset of the health crisis when the sales level of the iCE100 Voyage returned to pre-covid levels.

Sales of mobile products continue to grow

Market sales fell by 9% in 1er trimester. This decline should be put into perspective given the outstanding performance 1er quarter 2021 (+ 41%). Therefore, they remain 34% above the 2019 level. The weight of sales in the markets represents 15% of the total sales of iCE 100 products and is one point higher than last year.

Total mobile sales (products and services) increased by 14% to 1er quarter of this year. While in the first quarters of 2020 and 2021 they were guided by product sales, in 1.er quarter of 2022. benefit from the recovery in travel sales.

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As part of the publication of its quarterly barometer, La Fevad today presents online sales results for 1.er quarter 2022. This study is based both on information collected directly from the panel of leading sites, and on the total amount of transactions recorded by major companies providing payment services on behalf of nearly 200,000 e-commerce sites.

The data that Fevad collects from trade sites meet the following definitions:

E-Commerce Index (iCE 100) : Turnover directly from iCE 100 panels on fixed and mobile internet. Sites that publish the market do not count the volume of business in the market, nor the commissions earned. Only orders shipped in France. All delivery locations (including in-store payments) are retained. This is the ordered turnover (we take into account the date of collection of the order, not the date of delivery). Cancellations, replacements and refunds reduced, postage included, VAT included for sale to individuals, HT for sale to professionals.

Market Index (iPM) : Websites that publish a marketplace declare sales made on the market by user sellers.

Mobile Commerce Index (MCI) : Revenue that the company generates directly on smartphones and digital tablets as part of mobile sites and applications (excluding application downloads).

Composition of iCE 100 panels : More than 100 sites: products for the general public (100 sites), e-tourism (15 sites) and sales to professionals (20 sites).

Composition of PSP panels : 9 secure payment platforms: Adyen – Dalenys – Monetico Payment – Monext – Paypal – PayZen – Verifone – Worldline.

Overall market estimate : The global market estimate is calculated using data collected from the iCE 100 panel, electronic payment values ​​(excluding iCE 100 panel members) reported by PSP panel providers and offline payment estimates (Fevad survey of iCE 100 merchants).

About Fevad:

The Federation of E-Commerce and Distance Sales now brings together more than 750 companies. It is a representative organization of the e-commerce and distance selling sector. Fevada’s main mission is to gather and disseminate information to improve knowledge of the sector and work for the sustainable and ethical development of distance selling and e-commerce in France.

To find out more: www.fevad.com/ follow us on twitter: @FevadActu and LinkedIn.

Press contacts : Nathalie Laine

01 42 56 38 86 nlaine@fevad.com

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