EVERYTHING: The technological revolution has arrived

Most businesses are actually small businesses. In France, SMEs account for 99.8% of structures. It is 99.9% in the US and the UK. In total, this means that about half of the employees worldwide work for an organization of less than 250 people.

But behind these numbers lies a great diversity: from a family business founded over the years and resistant to change, to a start-up that has just been launched and has one in five chances of failing in its first year, there is a world where technology comes. Among those millions of companies, some are obsessed with acquiring the latest technologies, while others will adopt them slowly and reluctantly.

However, it is clear that the past two years have given a prominent place to technology, which has become an unexpected priority for a growing number of small and medium-sized enterprises.

A change caused by a pandemic

Many of them were forced to reconsider their methods of work, because teleworking quickly became a top priority. Others have had to rethink their path to the market, for example by increasing the use of e-commerce. Others, however, have had to rethink their supply chains as global economic turmoil continues.

So it’s no surprise that a recent Verizon study found that more than two-thirds of companies see technology as a key ally helping them face many challenges: improving sales, gaining new talent, fighting inflation and supply chain problems, and so on. .

A similar percentage says that the income from digital operations is higher today than before the pandemic.

SMEs capable of competing with large companies

Companies that have seen the impact of technology on their business (for example, some cite a 50% increase in e-commerce) are unlikely to return to their old ways of working. Because even if they wanted to, their staff and their clients have evolved.

Among the technological trends, small and medium enterprises are increasingly using cloud computing. This allows them to increasingly compete with the largest structures. Indeed, sophisticated business systems that were previously only available to companies that were willing to spend months and years implementing them (and that could afford huge upfront costs and teams of permanent maintenance engineers) are now available to even the youngest SaaS beginners. Software-as-a-Service). These innovations in turn drive demand for other technologies, such as the use of digital marketing to increase sales.

Facing today’s organizational challenges

But it’s not just about maximizing revenue; Cloud-based technologies, in particular, can help small businesses address organizational challenges by supporting the transition to hybrid operations.

Cloud computing also allows SMEs to be more flexible about where and when their staff works, making it easier to hire – a key issue these days.

For large enterprises, technology has long been a way to make systems and processes less cumbersome and burdensome; small businesses can also benefit, perhaps even more.

Be aware of the risks

Of course, technology carries risks. SMEs often lack the skills and budget to protect themselves, as do large corporations, and that is why cybercriminals target SMEs.

But even without a large dedicated team, knowing the basics of cybersecurity and implementing them is often enough to defend against cyber attacks – at least the less sophisticated ones.

Technology, so far reserved for large organizations, is actually becoming a priority for small and medium enterprises.

Source: ZDNet.com

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