The success of e-commerce is generally directly related to the number of visits by qualified and potential customers. Organic traffic is all the traffic that your e-commerce generates outside of your paid strategy, which comes only from search engine results. Collecting traffic should be one of your priorities to promote your business by better positioning yourself on search engines like Google.
Importance of organic traffic
Organic marketing is a free strategy and takes longer than a paid marketing strategy. In particular, through the production of precise texts, these are solutions that take time to determine.
In terms of traffic quality, natural referencing can promote your event to competent internet users. So, they will be seduced by your business, your catalog and your services.
Internet users do not come across a paid ad by chance. Instead, they often enter terms related to your website. This enables ultra-targeted potential customers who will surely be ready to react and make a purchase quickly.
Drive more traffic to your ecommerce
With a paid e-commerce marketing strategy, you can make money fast. However, these acts are mostly temporary. To do this, you need to increase your budget for your campaign to last. On the other hand, organic marketing requires constant effort. Since you may not see the results of your work for months or more, losing motivation and focus will be easy.
However, if you work hard and approach SEO issues professionally, you will benefit from surprising and inspiring discoveries.
SEO for e-commerce must be seen as an important key. A good method shows the relevance and authority of your website. This will increase your chances of seeing it in the results (SERP).
Discover the best strategies you can use in your marketing campaigns to optimize the positioning of your website and generate more potential customers.
Do keyword research
Promoting the best terminology for SEO is essential. When researching keywords, pay attention to terms that relate to your target audience. To understand the interests of potential customers, follow different platforms. Once you find phrases or topics that are appropriate for your company and audience, choose those words carefully.
Consider keywords with a long tail
Long tail keywords are queries that often have at least 3 words. The most effective target queries are these long tail expressions. In fact, they are specific and easier to stand out than simple words.
Redirect traffic for sale
A common mistake online retailers make when an item is out of stock involves simply removing a list of products from their website.
In fact, deleting can affect internal links to that page and any backlinks you build while the page is still active.
Perfect new products
All new products that are added to your site need to be fully upgraded to list them in the best possible way. This means that title tags should be optimized with the keywords you choose. Also, images are essential for your SEO because they can stand out in the results. Visual effects should have optimized alt attributes.
Create simple and unique descriptions
We must not forget that the originality of your content is essential for SEO. Some of your items may have similar individuals, but each description should be unique. Likewise, your content should be different from the content of your competitors and any other site on the internet. Focusing on your unique project term makes it easy for you to write an exclusive description.
Consider customer reviews
In your organic traffic, consumer insights can play a key role. Your customers’ opinions are unique and include certain keywords that enrich your vocabulary. These opinions are also an important part of the customer’s shopping experience. Now a large number of consumers rely strictly on reviews to make their final decision.
Put sharing buttons on the products
Sharing buttons can increase your organic traffic. Your link or your product can be easily shared and recommended by a message between two people thanks to them.
Reduce your page load time
Load time can affect rankings, and user experience in particular. Google cares about website performance and implies this principle in SERP rankings.
Create internal and external connections
Linking involves linking other pages to you. If your organic marketing strategy does not currently include link building efforts, you need to do your best. Know that the quality of the connection is more important than its number.
Make sure your website is mobile-friendly
In recent years, the number of people shopping on mobile devices has increased significantly. So, the mobile interface of your e-commerce must be as fast and functional as possible.
Integrate videos and photos into your catalog
Videos and photos are an important part of any e-commerce website because they serve many purposes.
Opt for strategic internal connections
Internal links give users access to your directories, blog topics, and more.
Protect your website
Website security is an important criterion, especially for consumers who are increasingly concerned about data protection.
Provide seasonal products
Offering products to your customers according to the season can improve the results of your e-commerce in various techniques.
Create unique meta descriptions
Writing well-designed meta descriptions can increase your CTR.
Improve your URL
Writing meta descriptions and improving titles is not enough. The URL is also very important.