3 out of 4 SMEs don’t make investments sufficient in digitization

Lhe from the Digital Economy and Society Index (DESI) reveals that 76% of Belgian SMEs do not practice e-commerce. But the results are also abnormally low in other areas: only 2 out of 3 SMEs use social networks and only 1 out of 4 use electronic invoicing. FCR Media emphasizes the importance of online presence and urges companies not to neglect its potential.

Three quarters of Belgian SMEs (76%) do not practice e-commerce, and only 2 out of 3 SMEs use social networks. This is revealed by the Digital Economy and Society Index (DESI), a European monitoring of the digital performance of member states. However, online presence is of the utmost importance, in addition to offering countless opportunities. Online stores, for example, have a positive impact on traffic, while an active page on social networks allows companies to generate more recognition, involvement and loyalty of their audience.

Bart van der Heijden, CTO of digital marketing agency FCR Media: “Most Belgian entrepreneurs certainly use the Internet, but we believe that they rarely have the time or knowledge to develop an online store or maintain an active social media page in addition to their daily commitments. However, this is an investment that is not as expensive as many entrepreneurs think, neither in time nor in price. »

To lower the threshold of online accessibility for entrepreneurs, FCR Media has launched the Sitee platform, a web service that should help small and medium-sized businesses respond quickly and easily to all kinds of digital needs in order to conduct their e-commerce. Along with Sitee, FCR Media wants to give Belgian entrepreneurs a digital boost and ensure they keep in mind the benefits of e-commerce.

It is in the field of electronic invoicing that the potential progress is greatest. The DESI report therefore shows that only 1 in 4 SMEs (25%) use electronic invoicing, although it offers multiple benefits. This is an environmentally responsible way of managing invoices, but also a method that offers financial benefits: companies are really paid faster. Their cash flow is less affected and they can work optimally. FCR Media wants to make it easier for businesses to experience this through the site’s integrated online payment platform.

“Over the past few years, we have seen positive developments in Belgium in terms of digital presence, but there is still a lot of progress. If we want to secure our economic future, we must turn to our small and medium-sized enterprises and help them make a breakthrough, ”adds Bart van der Heijden.

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