Syntun Edition: Chinese 618 Shopping Festival generated 695.9 billion yuan GMV
BEIJING, June 21, 2022 / PRNewswire / – China has just completed its mid-year online shopping festival, known as “618”. It is the second largest online shopping festival in China (right after “Singles Day” on November 11) and perhaps the second largest shopping festival in the world.
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As the most important battlefield for consumers in the first half of the year, the annual “618 Shopping Festival” became a key business market for all e-commerce platforms, and pre-sale of “618” also began in May. This year’s “618” has a better shopping experience and simplified promotion rules, richer lists, more efficient logistics and more careful after-sales services. provided each e-commerce platform, thus attracting more consumers to join the wave of online shopping.
According to Syntun, a professional provider of digital commerce data, in 2022 the Chinese “618” (May 31 20:00 to June 18 12:00), GMV major e-commerce platforms (including only traditional e-commerce platforms and e-commerce platforms for live streaming) amounted to 695.9 billion yuan. The GMV of traditional e-commerce platforms was 582.6 billion yuan, with the Tmall platform taking first place. Live e-commerce platforms have proven to be great, with a GMV of 144.5 billion yuan. New retail and community platforms for group shopping began to join the “618” competition, GMV reached 22.4 billion yuan and 15.3 billion yuan, respectively. In terms of sales categories, home appliances remained one of the most popular categories with a GMV of 87.9 billion yuan.
For more details on “618” click on the link: (PDF)
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