the main e-commerce platform in Europe and Latin America

With unprecedented revenue growth of 40% in 2021, PrestaShop is continuing its accelerated transformation to become the leading e-commerce platform for business growth.

Open solution for fast growing e-commerce

Founded in 2007, PrestaShop experienced a year of historic growth in 2021: from “digital domestic” brands to small and medium-sized enterprises and large groups, 300,000 PrestaShop sites (including 65,000 French) generated sales of 24 billion euros in 2021, which is an increase from 2021 to 2020, which will allow the company to grow by 40%.

In an increasingly competitive environment, PrestaShop has entered into large strategic partnerships with META, Google, and even TikTok to meet the new challenges that retailers face: offering more features and services, increasing the acquisition of ad hoc marketing strategy or increasing their visibility.

By offering them access to the best technology, PrestaShop enables companies of all sizes – especially small and medium-sized enterprises and ETIs – to grow and change their size.

These innovations are specifically shaped with PrestaShop Essentials, a wide range of modules designed to simplify the merchant experience. Available in the PrestaShop Addons market, these Essentials cover the major needs of e-retailers.

They range from the payment interfacet PrestaShop Checkout made with PayPal Where PrestaShop Pay later (deferred payment solution), analysis and management of e-commerce data with PrestaShop Metricsweb marketing with PrestaShop Marketing with Googlesocial shopping with PrestaShop Facebook or split payment with PrestaShop Paylater recently launched with Oney and PayPlug.

PrestaShop, the number one e-commerce platform in Europe PrestaShop

Attracting talent thanks to the new organization of work

PrestaShop’s priority for 2022 is to accelerate development by doubling the workforce thanks to Work from Anywhere, a new, more flexible work organization that respects work-life balance.

Indeed, for the new generations, mobility has become the norm and imposing geographical restrictions on them no longer makes sense.

That is why PrestaShop has been testing the WFA since July 2021, which has proven to be a real success. To date, a dozen PrestaShop employees work from a country other than their place of residence, such as Spain, Lebanon or Argentina. This cultural shift is already bearing fruit as more than 50 talents have already joined PrestaShop teams in 2022.

With Work from Anywhere, the company will be able to recruit employees from around the world, for the whole world, offering them an innovative and hybrid organization that combines freedom and flexibility. An important step for a company historically oriented towards internationality, present in more than 190 countries and having 250 employees from 18 different nationalities.

Strategic merger to become a world leader

Thanks to the merger with MBE Worldwide at the end of 2021, PrestaShop aims to become a European trade champion to enable companies around the world to accelerate their growth.

The complementarity of PrestaShop and MBE offers them to cover all the needs of companies, especially small and medium enterprises, thanks to a fully integrated approach, from logistics to domicile through shipment, to the last mile. .

MBE’s expertise (logistics, warehousing, customer support) added to PrestaShop (online commerce, marketing, etc.) is an undeniable advantage that enables PrestaShop to gain new customers internationally.

In the context in which omnichannel has become the rule, this combination of expertise should enable PrestaShop to achieve its goal of becoming a reference commercial platform for accelerating business growth worldwide.

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