4 key factors for quicker acquisition of worldwide search engine marketing market share

To help companies strengthen their international presence, an SEO method has just been released to gain market share faster than the competition.

Despite the unprecedented health crisis, there is a strong dynamic of French companies abroad. According to the France Export team, 86% of French companies have continued internationalization, and 32% believe that the growth of their turnover will go through conquering new markets.

To successfully grow your business internationally and stand out from the competition, you need to activate two key levers: SEO and content.

On the one hand, content allows you to promote your products, offers and services to make them attractive to your audience. On the other hand, SEO is essential to increase your visibility and customer acquisition.

To help SEO and marketing companies and teams quickly generate leads in their new markets, Semji (a SaaS solution that maximizes SEO content ROI) reveals an exclusive methodology in its new white paper. This allows you to analyze the content strategy of local competing sites to build an even more effective strategy.

To learn more about this method, download the free white paper now. To give you an overview, here are 4 key points to remember to speed up SEO results in your new markets.

Key point no. 1: The importance of identifying the topics and keywords you want to position yourself on

To optimize your acquisition strategy in international markets, it is essential to have a clear vision of the topics and keywords you want to target. So you have to do the job of monitoring and decrypting the SERP.

It is recommended here to favor keyword customization instead of translation. In the White Paper (p. 22), Sammy gives an example of a site that sells French advertising media that wants to position itself on the keyword “kakemono” in England. If the term is the same in both languages, the intent of the search and the results of the UK SERP are completely different. Indeed, the products on display are not billboards but Japanese tapestries. After some research, the preferred term would be “roll banners”.

It’s also important to know what topics and keywords you want to position yourself on in order to identify competing sites and gather as much information as possible about their SEO content strategy. Competitive analysis can allow you to:

  • know the content that records the most traffic on the target topic;
  • know what keywords this content is based on;
  • identify traffic opportunities.

To discover the content with the best performance of your competitors in your target markets and build a better strategy for dominating them, consult the methodology presented in the Semji White Paper.

Key point 2: The importance of resources, tools and organization

Implementing an international SEO content strategy can be complex, given the uniqueness of each company’s situation. The problems you may face are different: managing separate editorial teams to produce content in different languages, an editorial calendar tailored to each of your markets, and more.

There are organizational methods to effectively manage your internal / external editorial resources and make sure you maximize your SEO results. If, for example, you have different commercial accents for each of your markets, Semji recommends an appropriate roadmap (white paper, p. 50) with repetitive series of actions to find the right pace of production.

To automate the most time-consuming tasks (keyword research, content optimization, etc.), you can also get help from the following solutions:

  • Semji allows you to manage your SEO content strategy in 8 languages ​​(fr, en, es, de, it, pt, nl, pl) and 128 different countries. Powered by GPT-3 AI, the platform allows writers to produce better SEO content in less time.
  • Ahrefs lets you know which keywords rank competing sites, as well as their search volume and keyword traffic.
  • Google Trends lets you learn about seasonal trends and search peaks in your foreign markets.

Key point # 3: Importance of technical SEO parameters

To ensure the SEO visibility of your site and your content in different markets, you need to ensure that the technical aspects of your site are optimized. Ignoring these can hurt your acquisition strategy.

Some of the most common technical errors to avoid include:

  • Use automatic language-based redirection;
  • Wrong targeting and structure URL selection;
  • Ignoring user experience and page load times;
  • Duplication of content;
  • Incorrect configuration of Google Analytics and Search Console.

Samji’s white paper will help you confirm all the important technical points in international SEO.

Key Point # 4: The importance of quantifying your SEO profits

To make sure that your international SEO acquisition strategy is on track and that your content production is profitable, you need to set aside assumptions in favor of projections. Semji proves this point by describing the methodology to be followed.

This emphasizes the importance of setting quantified goals (such as the exact number of content to be produced) and that it is quite possible to estimate the business contribution you can get from it. In particular, you can define the value of your SEO traffic and conclude the savings made: you just need to rely on the cost-per-click (CPC) value to earn the same amount of traffic through paid search.

Discover in the White Paper a budget template to evaluate the effectiveness and profitability of your SEO content strategy.

Why is Semji publishing a white paper on international SEO?

As you have already understood, developing an international SEO content strategy is not an easy task. This cannot be achieved without methods, resources and support. With his expertise in SEO and content optimization, Semji has written this white paper to help you achieve your growth goals in different markets faster and more efficiently.

Decision no. 1 for SMEs and large accounts, Samji helps marketing teams accelerate their SEO performance in France and abroad. Decathlon, Qonto, Leroy Merlin, and even Macif use Semji’s technology to produce better-performing content in less time. If you want to learn more about this solution and find out how the platform can help you increase your profitability, request a demo now.

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