Instagram desires to test the age of its customers utilizing synthetic intelligence

The photo and video sharing platform Instagram announced on Thursday that it is testing new ways to check the birth dates of its users, especially thanks to an artificial intelligence tool that estimates age through face recognition.

The social network, which is part of the Meta Group (also the parent company of Facebook, WhatsApp and Messenger), has teamed up with Yoti, a British startup that is developing an algorithm to recognize facial features. In particular, underage Instagram users based in the United States who want to change their age to 18 or older will have to justify their approach by filming themselves and uploading videos to Meti.

The clip will then be analyzed by Yoti’s algorithm to determine the age before it is deleted. Yoti says the error limit of his tool is about 1.5 years for children aged 13-19. The figures given by the company show more inaccuracies for women’s faces and people with dark skin tones.

Start-up guarantees that its technology in no way allows the identification of the subject or the return of personal data. Another option Instagram is exploring is to ask three of his contacts (all must be of legal age) to confirm the age listed in the application. Young users have already had and still have the option of submitting an identity document (destroyed within 30 days) to prove their age.

The minimum age to create an Instagram account is 13, but many minors circumvent this legal limit by lying about their date of birth. As of 2021, the platform has required all its users to report their birthday and ask for proof of age so that they can access certain content that is considered inappropriate for a very young audience.

He has also implemented various parental control tools, including the ability to limit screen time or schedule breaks. These devices mark the evolution of Instagram’s discourse, which previously believed it was not responsible for age verification.

His boss, Adam Moseri, told US lawmakers last year that he thought it was more logical for parents to take care of that “than to ask that every application, and there are millions of them, check their age.”

For some child rights associations and several politicians, however, the measures recently introduced are insufficient. In 2021, Instagram was shaken by the revelations of former Facebook employee Frances Haugen, who leaked documents that show that network executives knew about the mental health risks of this application for minors.

Instagram photo and video sharing platform announced on Thursday that it is testing new ways to check the birth dates of its users, especially thanks to an artificial intelligence tool that estimates age through face recognition. The social network, which is part of the Meta group (also the parent company of Facebook, WhatsApp and Messenger), has partnered with Yoti, …

Leave a Comment