Meta evaded the sanction of the Antimonopoly Physique

There is no penalty for Meta! Mark Zuckerberg’s group avoided sanctions in the conflict between it and French Crite, a specialist in re-targeting advertising, according to a decision made by the competition authority on June 16. Advertising retargeting? You express your interest in jeans in the online store without going to the act of shopping. … Read more

Take advantage of your advertising information

(Photo: 123RF) MARKETING. It will soon no longer be possible to use third-party cookies from Facebook and Google for “retargeting ads”, ie presenting ultra-targeted ads to the user based on search history. Deprived of practices that many describe as “intrusive”, companies will have to redouble their efforts to develop and improve their own customer databases. … Read more