Loana Erhan, director of LinkedIn Marketing Solutions, returns for Strategies to the vision of the marketing and advertising department of the professional social network with 830 million members, including 24 million in France, and presents its new features. For the first time, LinkedIn was present this year at the great mass of advertising creativity, Cannes … Read more
(Agence Ecofin) – Out of 1.3 billion inhabitants of the African continent, more than 473 million are present on the Internet. This makes Africa a privileged market witnessing the proliferation of e-commerce platforms. This activity, carried out by both large companies and start-ups, could create 3 million jobs on the continent by 2025, according to … Read more
Véronique Lacroix, Director of the Center for Integration and Expertise in User Experience Technology (Photo: courtesy) MARKETING. Since the advent of digital marketing in the 2000s, several Quebec companies have managed to establish themselves in a market dominated by American applications. The new generation is now trying to find its place, in a context where … Read more
The United Nations has only slandered marketing strategies “immoral” manufacturers of breast milk substitutes. In a report released on Tuesday (February 22nd), the WHO and UNICEF, which have been campaigning for breastfeeding for many years, accuse large companies of failing “The interests of their shareholders before the interests of children and public health”. According to … Read more
(Photo: 123RF) MARKETING. It will soon no longer be possible to use third-party cookies from Facebook and Google for “retargeting ads”, ie presenting ultra-targeted ads to the user based on search history. Deprived of practices that many describe as “intrusive”, companies will have to redouble their efforts to develop and improve their own customer databases. … Read more
An article written in partnership with Zyra Today, the digital world is essential for the development of any business. As a result, digital marketing is essential for better performance of any structure. So what are digital strategies to increase traffic? photo credits: 123rf.com Create your website Be seen on the webnothing better than create your … Read more